Western's BFA program had the opportunity to meet and interview with Superfeet, a leader in the insole industry. I worked collaboratively in a small group to design a hypothetical pop-up retail space utilizing a 10'x20' storage container.
TAKING SUPERFEET ON THE ROAD
The concept showcased allows for Superfeet not only to provide a space dedicated to selling every single model of insole they have available, but also accommodates space to educate the public on the importance of good foot health. The shop is also portable so it can travel as the centerpiece of the first ever Superfeet "Step Out Of The Ordinary" campaign trail across the country. Graphics on the walls of the space inform the public of all the stops on the journey.
By opening up the container with two large doors and placing seating out front, the illusion of a much larger space is created. This was done to encourage a flow of movement and mingling throughout the space. Not only does Superfeet provide a wonderful product, they also provide educational experiences for professionals and ambassadors. Seating outside doubles as a classroom space where experts can inform and answer questions.
FINDING THE PERFECT FIT
Graphics on the inside walls of the shop inform visitors of the importance of foot health and what to keep in mind when testing out different insoles. A built in treadmill strip is placed inside the shop to assess gait, high benches are installed on the doors for fitting and space has been allotted to provide for a portable custom insole forming machine.
a place for everything
With such limited square footage, storage was a big concern. Drawers were built into the wall which can hold hundreds of boxes of merchandise. The modular seating outside also doubles as extra storage for surplus merchandise.
PROCESS AND STRATEGY
An extensive researching phase kicked off the project complete with web searches, four visits to retail spaces that sell Superfeet insoles and a tour of the Superfeet warehouse and studio where we were able to interview the creative director and learn about the production and science that go into each insole.
Mood boards and sketching followed the research phase to nail down the look and feel of the space. A floor plan was sketched out to scale and before we even touched 3D rendering software we recreated a life size floor plan in to get a sense of scale for our space.