THE PROMPT
Design a logo and brand extensions for the hypothetical Florida based company Yellow Jacket.
THE STORY
Yellow Jacket is a family owned company specializing in fruit preserves. Named after the home town of the family's Grandmother who's canning recipes are still used by the company today. The company looks to embody the authentic, natural and homemade appeal of the south.
The logo, comprised of four square modules, calls back to the traditional handmade labels placed on each jar back when grandma was canning herself.
Print to Web
I designed brand extensions for print including letterheads, labels, and packaging as well as coded a responsive website using HTML, CSS and jQuery.
POINT OF PURCHASE
Additional Work
